9 March 2015

Elance Social Media Marketing Test Question Answers

Here I am sharing Elance Social Media Marketing Test Question Answers 2015 for all students who are preparing for Google Social Media Marketing exam or want to clear Google Social Media Marketing interview all test question and answers related to Google Social Media Marketing 2015.

True or False? You should use social media to invite your audience to talk back to you.

What are Facebook Offers?
Ads for special promotions set up using Facebook Ads. They can only be used for online businesses.
Ads for special promotions set up using Facebook Ads. They can only be used for offline businesses, and must be printed to bring to stores.
Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.
They are the same as Facebook Ads.

Tweets have a limit of:
250 characters
75 characters
120 characters
140 characters
300 characters

What is a double opt in process?
Someone must email the firm twice to get on a list
Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Someone must email the firm twice to get off an email list
Someone has to send an email confirming an online purchase

What tone should your company's blog have?
One person writing everything in their own personal style
One overall perspective, no matter if one person is writing it or several people are writing it
Your CEO's voice
A consistently professional voice critiquing competitor's blogs

What is Search Engine Optimization?
Searching for a webpage optimized for your computer screen.
Optimizing a webpage so it generates traffic naturally.
Optimizing your search for engines and engine parts online.
Optimizing a webpage with paid advertisements so it generates more traffic.

It is proper Twitter etiquette to post links in your tweets as
direct access URL's.
shortened URL's.
highly descriptive anchor text.
long tail keywords.

The percentage of people who come to a website and leave instantly is measured by the:
CORSI Rating
Redirect Rate
Rejection Rate
Bounce Rate

Which of these social media platforms is NOT image based, and therefore will NOT help sell products customers would want to see?

What is a “call to action”?
New technology to aid in blogging
Number of new hires in marketing
Giving an advertisement’s receiver a specific direction such as “visit the site”.
Traditional Marketing
New customer acquisition

How do Facebook Ads target specific users?
They target demographics based on age, location, and gender
They gather precise information from pages you like, and people you follow
They target keywords you include in your profile, such as your religion or relationship status.
All of these

To tag someone in a Facebook post,
enter "1" followed by their name.
enter "%" followed by their name.
enter "^^^" followed by their name.
enter "@" followed by their name.
enter "#" followed by their name.

What is a "KPI"?
Key Player Intuition
Key Player Involved
Key Performance Instance
Key Performance Indicator

What additional feature does LinkedIn offer for pay accounts?
Ability to post in Groups and create a Group
Increased abilities to connect directly and send messages to people

Social media is an effective tool to grow your mailing lists.
True - Social channels offer many opportunities for newsletter and mailing list opt-in.
False - You don't need email marketing when you have social media channels.

Which of the following is NOT a social media channel?

What is a hashtag?
A tag embedded in a message that tracks the analytics of that message
A tag embedded in a message that leads to an external advertisement
A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword
A tag embedded in a message that allows the user to send subliminal messages to readers

What should you take into account when developing target keywords phrases for SEO?
All of these
That it can take several months to see SEO begin to drive traffic to your site
Whether people are already searching for the terms you are targeting
What your audience already says about your brand

True or False? Wordpress blogs have a setting you can choose that automatically re-direct users to the mobile version of the site.

Which social network uses 'repins'?

Effective social marketing emphasizes which of the following content types?
Your company's twitter feed and Facebook page
Mostly videos of your CEO talking about your products and solutions
Mentions every press release issued by your company
Content relevant to the intended audience, and not always about YOU or your company's products
Your company's product brochures and landing pages

For which industry is Myspace a commonly utilized marketing channel?
Writing and publishing
Music and entertainment
Mobile game development
Consumer electronics

What is meant by A/B testing in marketing?
Testing 2 versions of an advertisement to see which elicits the best response
Testing via 2 mediums, such as radio and television
Testing of 2 different products
Clinical testing of medical products before legally allowing them for sale

What is the name of Facebook page analytics?

You are able to post private pictures that only select people see on Instagram.

True or False? LinkedIn displays page metrics to the admins of a company profile.

Before creating a viral social media campaign, what is is the first step you need to take?
Alert the media that a social media campaign is happening
Write a press release.
Carefully plan the campaign and consider different scenarios
Tell all your contacts to watch out for your posts

Tumblr traffic peaks:
in the early morning hours
in the late evening hours

True or False? Articles with images get more total views than articles that don't.

How can you make your company LinkedIn profile stand out for customers/clients?
Make sure to share at least 10 industry articles every day
Complete your company page to 100% and get recommendations from current customers/clients
Add 500+ company connections

Which social media platform, founded in 2010, offers businesses the option to create accounts where fans can select images, such as their merchandise, to put in collections and re-share with friends?

What is the name of Facebook's built-in analytics system?

What is a good way to secure your branding?
Ask competitors directly not to use your company name on their material
Write on your website that no one else may use your company name for any purposes
Claim several domain names related to your company
Make sure you claim your company name on ALL social networks, even if you're not ready to launch

What is the process called where you keep track of your company's mention on the web
social stalking
social listening.
sound hounding

Hootsuite can be used to schedule a post

An important goal of marketing on social media channels is to
get your message to go viral.
all the answers are correct.
build engagement and promote brand loyalty.
promote products and advertise specials and deals.
drive traffic to your website or landing pages.

What is Quora?
A question-and-answer website curated by its community.
Reddit's highly trafficked 'Today I Learned" subreddit.
A tool used to collect the top submissions on Yahoo! Answer questions.
A replacement rolled out by LinkedIn after closing its Answers page.

What is the best way to gain more followers on Twitter?
Include your Twitter handle on your website, blog, and emails
(All of these)
Tweet interesting things frequently
Participate in Twitter conversations using hashtags related to your brand's image

How is site traffic useful in evaluating marketing?
Ads can send receivers to a specific landing page, which can be tracked
There is no correlation site traffic and marketing

What question should a mission statement answer?
Where can I find more information about your company?
Why does your company exist?
When was your company founded?
Who is your CEO?

What does the acronym AMA, most commonly used on Reddit and Tumblr, stand for?
Aimed Marketing Approach
Alternative Marketing Approach
Anti-Marketing Application
Ask Me Anything

What is Google Analytics used for?
Conversion Analytics
Mobile Analytics
All of these
Advertising Analytics

In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?
Careers Page
Skills Page

Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?

Social Media Marketing directly engages the customer by:
Showing you're a thought leader in your industry through interesting discussions
Allowing you to address support concerns
All of these
Enabling you to gather feedback

What does API stand for?
application program integration
application programming interface
application product interior
application product infinity

What is a QR code?
A scannable Quick Response barcode that redirects a phone to a linked website
A scannable Quick Response barcode that allows customers in retail stores to comparison shop
The Quick Response algorithm used to obtain a lost password on a social media website
A code embedded directly into Twitter to show exactly how many people read each Tweet

What is Newsjacking?
Speaking too much during a co-worker's interview with the press
Making a huge announcement of your own while another breaking news story is already happening
Stealing other people's newspapers
Injecting your ideas and angles into breaking news in order to generate media coverage for yourself

What is #ff and on which social networking site it is popular?
#FF hashtag stands for Follow First and is popular on Google+.
#FF hashtag stands for Follow Friday and is popular on Twitter.
#FF hashtag stands for First Follow and is popular on Tumblr.
#FF hashtag stands for Follow Friday and is popular on Facebook.

What are the topic-specific subcategories that make up Reddit?
Topic-specific subcategories

When using a company LinkedIn page, who should you be targeting?
Specific audiences - targeted messages for different segments
Only potential partners with whom you could do business
Only professionals seeking employment with your company in any department

Click, comment, share, and like are all examples of a/an ________ you can include in Facebook posts.
call to action
command word
facebook command

Facebook makes money from:
membership fees

You can share a page on Facebook the following ways:
On your own timeline
All of these
On a friend's timeline
In a group
In a private message

What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?

You CANNOT use Foursquare to:
receive restaurant recommendations
track friends
buy movie tickets

If you block someone on Facebook, you can still see their posts on another friends timeline.

Once your website URL is tagged as SPAM on facebook, you can only add your link on which facebook communication?
Friend's Profile Page
Status Update
Other Pages
Facebook Chat / Messages

In general, Facebook ads receive a higher ROI from:
Android users
iPhone users

Is it possible to track *who* unfollows you on Twitter?
Yes, if you pay for a premium Twitter account
No, it is impossible
Yes, as a built in function of Twitter
Yes, with the help of an app

What can you measure to determine how influential you are on all your social media channels?
InFlewence score
Klout score
Social Star Score

What is a piece of content passed from person to person that changes and evolves along the way to fit the latest trending topics on social media?
Blog Post

What does the social media metric PTAT stand for?
Post, Track, Analyze, Treat
People Tracking & Analysis Tool
Posts Through Another Theatre
People Talking About This

Do LinkedIn apps show up on your public profile?

In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:
Share percent
Mention generation

What signifies a modified retweet?

What is the self-styled “The Front Page of the Internet”?

Which of the following social media websites doesn't verify its most popular users?

A "friend gate" is a social media marketing tool to
drive Facebook followers to an off-site landing page to pitch your service or product.
filter followers and friends on Facebook by market segment and organize them into Facebook Groups.
get followers to post to your Facebook timeline to generate fresh content.
harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.
funnel web site visitors to your branded Facebook, Twitter and RSS feeds.

Which program lets you follow or unfollow twitter users in bulk?

Which two scores are given by Kred?
Influence & Outreach
CTR & Klout
Influence & Reach
Penetration & Perception

What's the name of the award given to the best people and organizations on Twitter by the Twitter community?
The Tweeties
The Shorties
The Birdies
The Grammys

The Facebook groups privacy options are
open, closed and private
open, closed and secret
open, private and secret


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