9 March 2015

Elance Google Advertising Test Question Answers

Here I am sharing Elance Google Advertising Test Question Answers 2015 for all students who are preparing for Google Advertising exam or want to clear Google Advertising interview all test question and answers related to Google Advertising 2015.


What is real-time bidding?
Advertisements on television that encourage you to go out and purchase a product immediately.
Advertisements on radio that encourage you to go out and purchase a product immediately.
An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.
An electronic trading system that allows different brands to compete for your attention through pop-up ads.


What is an Elevator Pitch?
A presentation pitched to an unsuspecting person over the course of an elevator ride.
A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.
A presentation made to an unsuspecting person that should last at least 5 minutes.
A clear, concise presentation of your product or idea over the duration of an elevator ride.


How many views of an ad in Mille?
1
1000
10
100


True or False? Google's main source of revenue comes from Google AdWords.
False
True


True or False: A media kit does include BOTH a rate card and a sample issue
True
False


Which of the following is an example of display advertising on the Internet?
Videos
Audio
All of these
Banner ads


True or False: Magazine ads require a large amount of lead time to run your ad, and see results
False
True


What is the bleed in ads?
Running ink
The rate of distribution
The area around the printing that will be trimmed off
Where the ad is placed


How are AdWords priced?
CPC and CPM
CPC only
CPM only
Monthly Price


When placing a magazine ad, what is the most important statistic to look at?
Subscriptions
Newsstand sales
Left Over Copies
Dealer Sales


Which is NOT an online-advertising term?
CPM - Cost Per Thousand Impressions
All are correct
CPV - Cost Per View
CPC - Cost Per Click
CPS - Cost Per Sale


Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:
Mascots
Spokespeople
Logos
Brands


What is an example of a misleading advertisement?
"Get rich quick!"
"Our product has the best value!"
"It's clinically proven!"
"50% of people use it!"


What is another name for paid subscribers?
Qualified Subscribers
CPM
Results Subscribers
Distribution Skew


What is the name of a web page that is customized for a specific ad you have placed?
A Landing Page
An ad page
A website
An online ad


Which is NOT a law enforced by the Federal Trade Commission?
Advertisements may not be unfair.
Advertisers must have evidence to support all claims made.
Print advertisements must be watermarked with the FTC logo.
Advertising must not be deceptive.


What is the name of Google's online ad service?
Banner Ads
AdWords
Online Ads
Google Ads


This advertising makes use of different tools to gain customer’s attention. Examples: billboards and kiosks.
Outdoor Advertising
Print Advertising
Broadcast Advertising
Covert Advertising
Public Service Advertising


What kind of advertisements do the FTC focus on the most?
Ads that claim their product is "the best"
Ads that run nationally
Ads that make claims about taste or feelings
Ads that make claims about health or safety


What is Bait and Switch advertising?
Advertising fishing equipment
Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product
Advertising a product and switching the price after the ad ends


Where do you get the subscription numbers of a magazine?
Ad magazines
Statement of Circulation
Sales Reps
Audit reports


Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?
The Oscars
The Grammys
The Super Bowl
The final game of the world series


True or False: You should run the same type of ad in a newspaper as online
True
False


what does a "Spot" mean in advertising?
Fashion Advertisements
Business advertisements
Radio / Television Advertisements
Consumer durable advertisements


An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:
Emotional appeal
Humor appeal
Fear appeal
Brand appeal


What is a Leaderboard ad size?
400 x 30
128 x 700
728 x 90
468 x 60


What is the "Mona Lisa Effect" for advertising photography?
A photograph of a well-known piece of art to catch the viewers' eyes
A photograph in which the model is looking directly at the viewer
A photograph of a woman in order to advertise something feminine


True or False: A Rate Card includes positioning data
True
False


True or False: If your ad has a white border, bleed is not required?
False
True


True or False? It is possible to use your targeted keyword too many times in your ad copy.
True
False


What does CPM stand for?
Cost Per Mille
Cost Per (i)Mage
Cost Per Merge
Cost Per Migration


How are Facebook Ads priced?
CPC only
Monthly Price
CPM only
CPC and CPM


Which federal agency enforces advertising laws?
The Federal Business Commission (FBC))
Economics, Business and Agricultural Affairs
The Federal Trade Commission (FTC)
The Department of Labor (DOL)


What are heatmaps?
A visual representation of your site
How many people have visited your site in 24 hours
An ad density report
A visual representation of where your visitors are clicking on your site


The portion of ad copy that prompts customers to take a specific action is called:
The animated ad
The call-to-action
The banner ad
The clickthrough


This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising.
Outdoor Advertising
Broadcast Advertising
Covert Advertising
Print Advertising
Public Service Advertising


What does SWOT stand for?
Strengths, Weaknesses, Obvious, Timeliness
Simply Win On TV
Simple, Wise, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats


What are ads that are geared toward one group of people called?
Grouped ads
Targeted ads
Specific Ads
Levelled ads


What is one of the best ways to have people come to your site?
Quality Content
A clean site
Buying lots of ads


True or False: Each ad should appeal to a specific group of people
True
False


True or False: You should change your print ads every few months
True
False


Which is the most persuasive channel for advertising?
Television commercials
Radio commercials
Magazine advertisements
Newspaper advertisements


If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:
Disclose the material connection they share with the company.
Disclose how much money they were paid, or how much of the product they received.
Not post anything about that specific product, because they could get in legal trouble for accepting it.
Report the company for attempting to bribe them.


Which of the following is illegal in a television commercial?
Subscripts or superscripts containing small fine print
In the middle of a long, rapid, vertically scrolling statement
Flashing the fine print on the screen quickly
All of these


What is a Half banner ad size?
100 x 30
234 x 60
428 x 30
400 x 30


What is the order of the Hierarchy of Effects Model?
Awareness, Knowledge, Conviction, Liking, Preference, Purchase
Awareness, Knowledge, Liking, Preference, Conviction, Purchase
Awareness, Liking, Preference, Purchase, Conviction, Knowledge
Awareness, Liking, Knowledge, Conviction, Purchase, Preference


What is a Skyscraper ad size?
160 x 600
240 x 360
300 x 300
100 x 500


When is it legal to compare your product to another company's product in an advertisement.
All the time
It's never legal
When the comparison reflects the truth
If there is a chart or graph in the advertisement


An Ad in the Island position of a newspaper is on the editorial page.
True
False


Which of the following is a feature associated with Interactive Video Advertising?
Links
Tags
User-mouse motion tracking
All of these


Which is an ambient ad?
Ads on the ceiling
All of these
Ads on the risers of stairs
Ads on the floor


The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:
Above the fold
Above the jump
The sweet spot
The callout


How do you know what type of demographics a magazine caters to?
Look up their federal ids
Look them up in trade publications
Order a Media Kit
Check their website


What is the difference between advertising and public relations?
Advertising leaves it up to the consumer to determine the message, while public relations specialists tell consumers the message
Advertising is paid for, while public relations is free media coverage
Advertising is free media coverage, while public relations is paid for
Advertisingspecialists tell consumers the message, while public relations leaves it up to the consumer to determine the message


When a celebrity is endorsing a product, who is liable for false or unsubstantiated claims made about the product?
Neither the celebrity nor the advertiser
Both the celebrity and the advertiser
The celebrity
The advertiser


What does CPC stand for?
Cost Per Click
Claim Per Cost
Cost Per Carrier


What is a common banner ad size?
468 x 60
700 x 90
400 x 60
100 x 300


What is another name for the response of an ad?
CPC
Response Ratio
Share of Voice
Pull


What do you use to measure the circulation of a small magazine or newsletter that doesn't have a Statement Of Circulation?
Sales Numbers
Ad numbers
Trust Them
Bulk Postage Permit Receipt


A type of advertisement that is automatically displayed in a second smaller browser window behind the current window is called:
A pop-under
A flash ad
A pop-up
An interstitial ad


Which of the following is NOT an example of visual semiosis?
Red Octagons
Restroom gender signs
Red hot water faucet, Blue cold water faucet
Company logos


If you spent $200 for 10,000 ad impressions, what is your CPM?
$0.5
$20
$2
$5


Which is NOT a main provision of the CAN-SPAM act?
Your “from,” “to,” “reply,” and routing information must be accurate and included an email advertisement
You must include an accurate phone number in your email advertisement where your company can be reached
You must give recipients of your email advertisement a clear way of “opting out” of your emails
Your subject line must accurately summarize your email advertisement


According to the FTC’s Green Guide, a packaged product may be advertised as simply “recyclable” if:
The majority of the packaging, except for a minor part, is recyclable
The entirety of the packaging is recyclable
The entirety of the product is recyclable
Both the product and the packaging are recyclable


"3 out of 10 doctors prefer antibacterial soap" is an example of a:
Appeal to authority
Scientific claim
Product guarantee
Numerical claim


What do you use Trafficvance for?
CPC ads
CPM ads
Pop-unders


Which of the following is an acceptable way to display the "fine print" of a print advertisement?
Within a line of tightly packed text
In the last line of an advertisement in a regularly-sized font
In footnotes printed in a small font
Within the border of the advertisement


What is a sub id?
A subscription id
An id that tracks how much your ads cost
A subscriber id
An id that you can use to track individual ads


In which kind of advertising is consumer generated content incorporated?
personal story marketing
Involvement marketing
Affinity marketing
Communal marketing


What is a Button ad size?
120 x 10
100 x 30
40 x 40
120 x 90


Which words can be seen at the bottom of a Pro Bono ad?
Ad Caption
Ad Corporation
Ad Community
Ad Council


True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.
True
False


What does DSP stand for?
Direct Side Placement
Demand Side Platforms
Distant Second Placement
Direct Search Platform


How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”
Companies may advertise this special whenever they wish.
No more than 6 months out of the year
No more than 8 months out of the year
No more than 4 months out of they year


What is a Supermarket Special?
Advertising bargains and deals
Advertising all the branches of a chain store in one ad
Advertising a product that is no longer in stock
Advertising a basic human need (i.e. food, water, medication)


True or False? Product Life Cycle is important in advertising because companies spend more money reminding customers of their older product than they do on marketing new ones.
True
False


Which industry spends the most on advertising?
Automotive
Food and Beverage
Pharmaceuticals
Alcohol

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