9 March 2015

Elance Facebook Marketing Test Question Answers

Here I am sharing Elance Facebook Marketing Test Question Answers 2015 for all students who are preparing for Google Facebook Marketing exam or want to clear Google Facebook Marketing interview all test question and answers related to Google Facebook Marketing 2015.



Can you choose your target group using facebooks ads?
Yes
No


True or False? Auto-posting to Facebook has been shown to decrease likes and comments by 70%.
False
True


Which of the following is NOT considered in Facebook's negative feedback metric?
When a post or page receives a negative comment
When a page is unliked
When a post is hidden
When a page is marked as spam


Under the "Ads Manager" tool, what does the "Audience Graph" report?
None of these
Information on the size and engagement of your audience to help you monitor the success of your campaigns
How much of your target audience your campaign is reaching compared to how much it could reach
The bid and price for each ad and a summary of its targeting & performance


What is the accepted ratio of content & engagement to sales messages?
20-80
80-20
25-75
50-50


What icon can one attach to in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?
EdgeRank
QR codes
Instagrams
Hyperlinks


What is the name for Facebook's ranking algorithm?
Like Rank
Edge Rank
Page Rank
Face Rank


True or False? A hashtag on Facebook should be unique from hashtags you use on other social networks.
TRUE
False


TRUE or FALSE? Integrating apps and third party websites with Facebook does *NOT* require creating a FB application.
FALSE
TRUE


How are Facebook ads paid for?
Demographic bids
Cost-per-like
CPC & CPM
Keyword bids


What is the name of Facebook's Analytics tool?
Edge Rank
Page Rank
Facebook Analytics
Insights


What is a Call To Action?
A global rallying cry, sparked socially online, that can mobilize like-minded individuals to make substantial, real world change
When a company sparks an increased focus on social media engagement, starting or cleaning up their image and accessibility on multiple social platforms.
A weekly (or daily) theme or goal a company profile places for itself, achievable via Facebook traffic metrics
A line, usually at the end of a content post, asking the reader to take an action (visit a page, submit a comment, etc.)


What's 'frequency' a measurement of?
Another word for impressions
The amount of times a Facebook user sees your individual ad
The amount of people your ad reaches
The amount of people that share your ad


Where can you see statistics of your posts on Facebook?
See who like
Insights
Analytics
Settings


What symbol allows users to 'tag' other users or companies?
#
@
*


Which of the following is most likely to get attention on Facebook?
Text pitches
Photos
.GIFs
Facebook page shares


Facebook users spend the most time (40%) on which page?
Own Profile
News Feed
Collective Friend's Profiles
Chat Windows


How can I get more people to share my posted content?
(all of these)
Offer an incentive to users for sharing
Include an image with your Facebook status update
Use a Call to Action in the post


What allows users to share their location on Facebook?
Pin-Points
Check-Ins
Four-Squares
Shout-Outs


Which of the following best describes third-party apps interacting with Facebook?
AoF calls
alk3 calls
API calls
AFI calls


True or False? Facebook and Twitter profiles can be connected.
False
True


True or False? It is possible to embed single Facebook posts in an external blog or website?
False
True


True or False? Long, rich, and detailed posts get more likes/shares than short or medium length posts.
True
False


What button can be installed on outside webpages to allow consumers to become a fan of your page?
Feed Button
Like Button
Fan Button
F - Button


True or False? Once a budget is set it cannot be changed.
True
False


True or False? Facebook supports hashtags.
True
FALSE


True or False? Cover photos are crucial to establishing respectable company pages.
False
True


True or False? Half of Facebook page visits come from mobile devices.
True
FALSE


Which of the following is NOT considered in Facebook's engagement metric?
Likes
Share
Comments
Views


True or False? Mobile users can see a sponsored story in their newsfeed.
True
False


What does CTR stand for?
Click Through Rate
Cost Times Response
Cost Through Recession
Client/Thought Relation


What does NFO stand for?
Network/Feed Organization
News Feed Optimization
No Fee Operation
Novel Feature Orientation


What is the name of Facebook’s analytic package?
Insights
Discovery
GlassDoor
Princeps


True or False? Facebook's analytic tool shows the names of people who have visited your page.
True
False


On Facebook, you can sponsor a post to a specific audience age, gender and location.
True
False


What is CTR?
Click Through Rate
Clicks Through Rate
Cost Through Rates
Click Table Rate
Cost Through Rate


What symbol does Facebook use to mark verified pages?
The letters "OK"
A hand giveing a thumbs-up signal
A check mark
A star


What is the purpose of the 'star' action in your company profile?
Make your most important post stay at the top of your Page for 7 days
Highlight important stories by making them larger and more visible
Note a post for later reference
Share a post with your top followers


Which of the following is *NOT* a type of promotion offered by Facebook Offers?
Online
Traditional Media
In Store


True or False? Ads on Facebook mobile appear in the sidebar.
True
False


True or False? Running multiple versions of the same ad at once is recommended.
True
False


In terms of Facebook's ranking algorithm, what does "weight" refer to?
The amount of comments, likes, etc. a content post receives
How many highly ranked content posts a profile has in a given week
How many followers/friends a company has
How often a profile produces content


Weight, affinity, and time decay comprise...
PageRank
NFO
EdgeRank
Facebook Open Source


What is the name of Facebook's algorithm for determining how prominently content is displayed on the News Feed?
PageRank
FeedRank
PowerRank
EdgeRank


What is the purpose of the 'pin' action in your company profile?
Make your most important post stay at the top of your Page for 7 days
Highlight important stories by making them larger and more visible
Attach a post to a specific demographic
Attach a post to a specific interest


In "Page Insights", the "Total Reach" metric stands for:
The number of unique users who have encountered any content associated with your page (including ads or sponsored stories pointing to your page) in the last seven days
The number of unique people who are friends with your fans, including your current fans
The number of unique users who have encountered any content associated with your page (not including ads or sponsored stories pointing to your page) in the last month
The number of unique users who have encountered any content associated with your page since its launch


What search revolutionizing feature has Facebook recently released?
Graph Search
Friend Search
Edge Search
Glass Door Search


True or False? Facebook allows discounts, deals, and sales to be advertised in a company's cover photo.
False
True


In terms of Facebook's ranking algorithm, what does "time decay" refer to?
The loss of time spent using Facebook's News Feed
The loss of engagement over time after a profile's privacy features are tightened
The loss of value as posts grow older
The loss of followers on an inactive profile


What does the term 'Fangate' mean?
A controversy that occurs when companies sell personal information obtained on Facebook without customer consent.
This is a made up term.
The act of curating any and all negative feedback by hiding comments and blocking unsatisfied customers.
Requiring people to like your page to participate in any "hidden" content


Which of the following is NOT shown on the default Facebook Insight Graph?
Posts
Impressions
Weekly Total Reach
People Talking About This


What's the tool for creating, editing and managing multiple ad campaigns on Facebook?
Edge Editor
Power Editor
Sponsored Stories Editor
AdWords Editor


Which is NOT an available bid type for an ad on Facebook?
oCPM
CPM
CPC
oCPC


What term is used to describe targeting an ad based on secondary (non-facebook) data that can be done in both the power editor and the ads manager?
Data Capture Targeting
Re-targeting
Custom audience
3rd party targeting
Offline targeting


How can a company target prospective users via paid Facebook ads?
Keywords & search history
Browser bookmarks & download history
Interests & demographics
All of these


Under the "Ads Manager" tool, what do "Key Metrics" report?
Information on the size and engagement of your audience to help you monitor the success of your campaigns
The performance of your campaign by clicks and actions over time
The bid and price for each ad and a summary of its targeting & performance
How much of your target audience your campaign is reaching compared to how much it could reach


In terms of Facebook's ranking algorithm, what does "affinity" refer to?
A user's familiarity with Facebook
How long a company profile has been active
How closely a viewer is related to a creator
A profile's content-to-like ratio


What are the only ads eligible for Facebook Exchange retargeting inventory?
Page Post Ads
Sponsored Stories
Promoted Posts
Marketplace Ads


True or False? Posts with hashtags are public by default.
False
TRUE


Under the "Ads Manager" tool, what does "Inline Reporting" report?
The performance of your campaign by clicks and actions over time
How much of your target audience your campaign is reaching compared to how much it could reach
The number of Page likes, app installs, and event joins that come from your ads
The bid and price for each ad and a summary of its targeting & performance


What days of the week are statistically highest for FB engagement?
Tuesday & Wednesday
Thursday & Friday
Monday & Friday
Saturday & Sunday


While creating a campaign, you can choose to target mobile OS users under _____
Broad Categories
Ad Extensions
Technology
Target Audience

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