9 March 2015

Elance Google Adsense Test Question Answers

Here I am sharing Elance Google Adsense Test Question Answers for all students who are preparing for Google Adsense exam or want to clear Google Adsense interview all test question and answers related to Google Adsense 2015.


Which of these is not a Google Adsense ad format?
Image
Open GL
Text
Video


When a company competing with another company clicks their competitor's ads to drive up their competitor's costs, what is happening?
Illegal competition
Embargo
Antitrust
Invalid clicks


What is the function of expandable ads?
Enhance text ads
Expand beyond the original size of an ad unit
Automize units
Animation


When a regular search is performed, how much does AdSense pay a publisher?
None, AdSense only pays for advertisements that are clicked
51% of the revenue based on visits alone
$5.67 per search
$18.42 per search


What is an example of encoding that safely targets children in advertising?
&cx=00255077836266642015:u-scht7a-8i
google_tag_for_child_directed_treatment = 1;
repeated int32 d = 4 [packed=true];
<CustomSearchEngine volunteers="false"


The group you wish to reach out to through ads is called?
Troll sites
Great Crowd
Target Audience
Silent Audience


In order to use Google Adsense you must have a combination of which of the following?
Only a Google account
Only content to monetize
A Google Account, Content to Monetize, A Postal Address
Only a postal address


What is Google Interactive Media Ads (IMA) SDK?
It is a method to advertise in media content such as videos and games
A method for advertising food items
A method for advertising durable goods
A method for advertising news content


CPC stands for?
categories per click
click placement cost
count per click
cost per click


CMS stands for?
Counting Messages and Statistics
Controller Management System
Content Moving System
Content Management System


You can set up your time zone reporting preferences using which of these?
Account information section of your Account settings page
Adsense+page
Adsense Forum
Adsense Help Center


CSE stands for?
Cost sales entry
Custom search engine
Custom sales engine
Custom spam enactor


CTR stands for?
Click through rate
Cost tracking routes
Click then repeat
Count then repeat


Which of these has been added for advanced control over ad format features?
All of these
Similar-sized display ads
Clickable arrow icon
Favicons


Ad CTR is best described as?
Clicks / Ad definitions
Clicks / Ad constrcutions
Clicks / Ad repitition
Clicks / Ad impressions


What is an example of how a blog is used to abuse Google AdSense?
A blog containing no actual content, but contains large amounts of high-paying keywords
A blog containing relevant news coverage for a geographic area
A blog about horses which also aims to sell horse equipment
A blog with many high-paying keywords and relevant content


What is interest-based advertising?
Advertisement focusing on raising interest in a product via word of mouth
Advertisements aimed at a specific geographic location
Advertising focusing on user demographics, interests, and previous interactions
Advertisements distributed with no specific strategy


Which of these is not a Google Adsense product?
Video
Computing
Search
Content


Which best describes the Mobile Webpage options?
Disconnect users from the right ads they want
Connect users to the right ads when they want them
Connect users to the wrong ads
Connect users to the right ads when they do not want them


When a website has ad content being clicked by automated programs, what is the technique considered?
Influx
Inflation
Good business practices
Click fraud


Which best describes the purpose of Adsense?
Monitor page views
Depreciate content derived sales
Maximize profit of online content
Maximize deficit of online content


What is the syntax for asynchronous
asynk
asynch
async
asinc


How are ad spaces made available?
renaming all ad code on your site
pasting ad code on your site
deleting all ad code from your site
encrypting all ad code on your site


What type of targeting do content-based advertisements focus on?
Strategic targeting
Subjective targeting
Context or interest based
Comprehensive targeting


Where would you place the best performing ad to increase your revenue?
At the bottom of the page
As the first ad on the page
In the middle of the page
Nowhere on the page


Where are payments and pin numbers sent?
Your mailing address
To the IRS
To your customers
Back to Google


Are ads allowed on error pages?
No
Yes
Yes, but only 1
Yes, but only a maximum of 3


Which of these is NOT an ad status?
Idle
Ghosting
Active
Hidden


A/B testing is best described as?
None of these
Double blind testing
Survey testing
Testing situation A versus situation B


If you wish to manually add the encoding for Google Adsense, where should it be pasted for it to operate correctly?
Within the <CSS></CSS> tag
Within the <BODY></BODY> tag
Within the <DEV></DEV> tag
Within the <JAVA></JAVA> tag


What is wide skyscraper format?
Horizontal ads, usually 160x12 in dimension
Diagonal ads
Ads formatted to fit on the side of buildings
Vertical ads, usually 160x600 in dimension


What is contextual targeting?
The use of page content to influence a specific audience
The use of page content to influence the flow of its web traffic
The use of page content to draw a targeted audience
The use of page content to match appropriate ads to each web page


How many AdSense for content units are allowed per page?
Ten
Three
Five
Four


Attend this online training program to learn about Adsense:
Adsense College
Adsense University
Adsense Academy
Adsense Collective


Link units display which of these?
a list of topics relevant to your page content.
a list of suggested submenus
a list of suggested topics for your page content
a list of irrelevant topics


Adsense allows users to do all but the following?
Spam other websites
earn money from your site search results
earn money from your websites
earn money from your mobile sites


What type of feeds will AdSense run on?
Wordpress and RSS
RSS and Atom
Wordpress and RDF
Wordpress and Atom


Above the fold refers to what?
Part of the page seen withouth scrolling down
The webpage header
Highest bidding advertisers
Profit margin


What are link units used for?
They are adaptive links that change according to the interests of your readers
They are dynamic links that don't change
They are used to measure optimization strategies
They are links to object items on your website


What controversial tracking method does AdSense use to be more effective?
Media files
Cookies
Surveys
Advertisements


If you are changing the destination URL, what are you changing?
The address of the web page itself
The address of the landing page
The address of the companies advertising server
The address of the company using it
Which best describes the billing process for sold ads?


Bills to Networks must be handled by the user
Networks and Advertiser billing is handled by Adsense
Only Advertiser billing is handled by Adsense
Networks and Advertiser billing is handled by a third party


What is a payment threshold?
The maximum, amount that you can earn before being paid
The minimum amount that you can earn before being paid
The array of payment forms
The total you can lose before shutting down


Which title describes those who can see a list of users having access to an account?
Administrators
Standard Users and Administrators
Standard Users but not Administrators
Standard Users for 30 days


Custom channels are best described as?
Ad unit Performance enhancers
Ad unit performance backers
Ad unit performance trackers
Ad unit Performance blockers


Which of these is the most useful means of anaylizing Adsense data?
Graphical Reporting
Creating ads
Blocking users
Displaying relevant ads


Which of these is not a provided Ad style?
Google Default
High contrast Black
High contrast White
High contrast Sienna


What is the standard size for a banner ad used in AdSense?
468x60
132x764
800x600
400x690


Earnings thresholds depend on which of the following?
Reporting Currency
Account Renewal
Time of Sign Out
Time of Sign in


What is a linear video ad?
Ads that are run in the background, but never seen during a media clip
Ads that run like a stock ticker along the bottom of a video clip
Ads that appear between, before, and after video content is played
Ads that are played for the entire duration of the media clip


What is the formula for ad clickthrough rates displayed in performance reports?
Total clicks divided by total ads
Ad impressions / clicks
Clicks / ad impressions
Items sold / finances depleted for using ads


What is leaderboard format?
A perfectly square ad
A vertical ad, usually placed at the top and typically 728x90 in dimension
A diagonal ad, usually placed at the bottom and typically 728x90 in dimension
A horizontal ad, usually placed at the top and typically 728x90 in dimension


What does Adsense for search provide for a website owner?
Revenue per visitor who buys heir products
Revenue per visitor who searches their site
Revenue per visitor who merely shows up to their site
Google Custom Search boxes


Adsense Direct allows users to do which of the following?
Hide ad units
Rename idle ad units
Sell ad inventory
Rename Responsive ad units


What is placement targeting?
Advertisements placed on the web with no specific strategy
Advertisements chosen by advertisers to be displayed on a website
Advertisements chosen by webmasters to be hosted on their website
The placement of ads in certain areas of a website


Which formula describes Coverage?
(Ad requests that returned ads / total ad requests) * 50
(Ad requests that returned ads / total ad requests) * 100
(Ad requests that returned ads / total ad requests) * 1000
(Ad requests that returned no ads / total ad requests) * 100


Which of these units are able to be used in experiments?
Responsive Ad units
Active ad units
Idle Ad units
Ad units already being used in another experiment


What does % Recent Ad Impressions mean?
Percentage of ad impressions generated from recent online purchases
Percentage of ad impressions generated in one minute
Percentage of total ad impressions recently generated in a particular category
Total ad impressions recently generated in a particular category


What is the standard publisher revenue share on AdSense for Content?
58%
50%
32%
52%
68%


A Backup ad can be created by using all but which of these?
Color
URL
Image
Email address


Where must the DIV tag be placed to inform the browser of the first ad in the source code?
Outside the BODY tag
Before the BODY tag
Above the BODY tag
Below the BODY tag


Which of these is not a pre-requisite of Adsense?
Owning many websites
Comply with program policies
18 years of age or older
Own a website


What are Quick reports?
Abbreviated reports
Commonly used reports, or customized reports
Reports that are timely in their nature
Reports used to demonstrate a companies short-term financial report


If you wish to change the status of an ad group, what are the options in the Change status drop-down menu?
Export, Import, Yes, No
Enable, Disable, Export
Enable, Pause, Delete
Start, Stop, Continue


Publishers receive a higher percentage for which Adsense product?
Both of these, priced the same
Adsense for content
None of these
Adsense for search


Where do you find and change your payment options?
In the system settings tab
In the payment options section
In the account settings page
In the account maintenance section


What must you have before you can directly integrate AdSense into your video player?
AdSense's source code
The video player's source code
The video players make and model
The video players serial number


Which of these best describes an ad placement?
Any website that places your ad
A single website that places your ad
A single ad unit which an advertiser must choose to place their ad
A group of ad units on which an advertiser can choose to place their ads


If your inventory needed to be managed, what tab would you use?
My inventory
My ads
My AdSense
My management


What kind of code does AdSense use to match advertisements with content on mobile sites?
AJAX
HTML
Objective-C and Java
Cobal.


How do you change your ad text?
Campaigns > Ads > Pencil icon
Edit > Ads > Campaigns
Ads > Edit > Pencil icon
Campaigns > Ads > Market.


In order to use Adsense for mobile you must have all but the following?
A non mobile compliant webpage
a mobile markup language such as XHTML
server side scripting, PHP or ASP


How many ads are allowed to be placed on websites with dynamic content as the focus?
Three
Two
Ads are not allowed on sites with dynamic content as the primary focus
One


Where do crawler errors appear in the menu?
Gear icon > Crawlers
Gear icon > Performance
Gear icon > Status
Gear icon > Metrics


Your Report Manager will save up to how many reports?
20
15
100
30


Where would you find information about your account performance?
The Statistics tab
The Home tab
The Performance tab
The Metrics tab


What is A/B testing when it comes to optimizing ads?
Contrasting different advertising audiences
Contrasting different ad performance
Contrasting different ad designs
Contrasting the different levels of retained earnings per advertisement


What are ad dimensions used for?
The performance of their competitors
Sorting performance data
Sorting data regarding its audience
Sorting data about the size of the ad


What must be inserted into an RSS feed for Google to produce advertising content?
Feeds
Websites
Site maps
Images

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