9 March 2015

Elance Google Affiliate Marketing Test Question Answers

Here I am sharing Elance Google Affiliate Marketing Test Question Answers 2015 for all students who are preparing for Google Affiliate Marketing exam or want to clear Google Affiliate Marketing interview all test question and answers related to Google Affiliate Marketing 2015.

A small file stored on a consumer's computer that records information about that consumer is called a:

True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.

Automated clicking programs (hitbots), are a major factor behind:
Increased sales
Click fraud
Successful affiliate programs
Decreased leads

True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf

In affiliate marketing terms, which of these can CPA typically stand for?

The first page one would see after clicking on an advertisement is called a:
Landing page
Sale page
Signup page
Ad page

True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.

A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.
decreased commission
recurring commission
Social media "follow"

A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.

Which of these are NOT included in the affiliate marketing relationship triangle?

What is cookie stacking?
doubling a payout for a publisher who drives substantial traffic
allocating a percentage of the payout to the end user
adding an incentive to publishers who hit your campaign target
tracking multiple cookies in each affiliate transaction

True or False? Many advertisers set restrictions on who can promote their products, and how.

What does CPS measure?
cost per sale
cost per thousand
cost per savings
cost per subscription

Every time a link appears in a visitor’s browser, it is considered:
An impression
A commission
A focus
A lead

When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:
Action item
Call to action

What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?
you're more likely to establish a good relationship with the affiliate
campaigns never exceed maximum budgets
payment is received only when desired outcomes are achieved
you have to pay the affiliate less often

True or False? It is possible to institute and track a pay-per-call commission program.

What is an affiliate marketing publisher?
a website owner that earns commissions from driving sales of a product offer
a blogging platform that supplies affiliates with offers
a business that places an affiliate ad for their own product or service

Which of the following IS NOT a form of affiliate fraud?
trademark poaching
automated form-filled leads
all of the answers are correct
spamming for traffic

When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.
two-tier affiliate
gold standard

What is first-touch attribution?
attributing successful outcomes to the first email a user opens
attributing successful outcomes to the first sales call a user opens
attributing successful outcomes to the first marketing touchpoint a user encounters

When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:
Split marketing
Tag-team advertising

What is last-touch attribution?
attributing successful outcomes to the last email a user opens
attributing successful outcomes to the last marketing touchpoint a user encounters
attributing successful outcomes to the last sales call a user opens

When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

What are affiliate chargebacks?
charge from an affiliate to a publisher to cover the cost of doing business
reversal of an affiliate commission due to fraud or other suspected issues with the sale
reversal of the fee an affiliate program charged to a publisher for carrying an offer

When selecting publishers, you should:
look for the publisher with the lowest EPC
look for alignment between the publisher and your offer
look for the newest publishers
look for the most successful publishers

The number of users exposed to an ad, measured by impressions, is called:

True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:
Habit targeting
Demographic targeting
Behavioral targeting
Lifecycle targeting

If a merchant wants to limit their advertisements to only a few, niche markets, they should:
Create better ads
Offer much higher commissions
Manually approve all affiliate applications
Lower their commission rate

What are Scrubkit and BrandVerity?
affiliate payment platforms
affiliate fraud prevention tools
affiliate publishers
affiliate networks

What does CPA measure?
cost per affiliate
clicks per affiliate
cost per acquisition
clicks per acquisition

Which of these actions may result in a commission reversal?
Cancelled order
All of these
Repeated/duplicate order
Unclaimed shipment

What is the difference between CPS networks and CPA networks?
CPS networks generate leads at a fixed price for advertisers
CPS networks are by invitation only
CPS networks typically take a percentage of every sale and charge setup fees

What is a critical step in determining which payout model is right for your business?
understanding how long the publisher has been in business
knowing which will drive the most traffic
understanding your marketing goals
knowing which other companies the publisher is working with

Which of the following is a sign that your campaign may be the victim of fraud?
sudden traffic surges
sudden traffic dips
fewer conversions than average

Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?
Minimum EPC
Extra join fee
Monthly active users

The 1% of affiliates that typically bring in more than 90% of your sales are usually called:
Super Affiliates
Gold ring affiliates
Power Affiliates
Key Performers

When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:
Clipped link
Coupon link
Deal link

Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:

An invisible image that is fired on the final page of the shopping cart is an important factor in:
Niche targeting
Ad blocking
Pixel tracking
Image counting

The part of an email message or web page that is visible without scrolling down the page is:
Above the scroll
Highlight spot
Top headline
Above the fold

If a shopper has more than one cookie from different affiliate sites and then makes a purchase, who will receive the commission?
The first referring affiliate cookie takes priority and the first affiliate gets the commission
The affiliate with the highest number of conversions takes priority and gets the commission
The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission
The commission is split evenly among the different affiliate sites

An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:
Deep link
Breadcrumb link
Callout link
Merchant link

True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.

In affiliate marketing terms, LTV most closely corresponds to:
The total amount that a customer will spend with a particular company during his or her lifetime
A way of measuring how many people click a link online to see its destination website
Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in
The information submitted to a search engine to support part of paid placement and paid inclusion services

Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:
Loyalty affiliate websites
None of these
Paid Search Advertising
Email Marketing

When utilizing email marketing in an affiliate program, which of these are required?
A graphical banner
All are required
An unsubscribe link
A minimum of 2 affiliate links

A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:
Post-touch conversion rate
View-through conversion rate
Soft conversion rate
Time-frame conversion rate

What does CPC measure?
cost per channel
clicks per campaign
cost per click
cost per count

In marketing terms, what is the difference between ROAS and ROI?
ROAS is used to reflect all benefits from marketing efforts, while ROI only reflects monetary gain from marketing efforts
ROAS is a term typically reserved for ad agencies, while ROI is used for all types of businesses
ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue
ROAS reflects revenue earned from digital advertising efforts, while ROI reflects revenue earned from all marketing channels

What is the percentage of clicks for the number of advertising impressions displayed?

What is a locking period?
The period of time an advertiser is locked out of an affiliate program for click fraud
A period of time where a commission is still reversible
The time period a customer has between adding an item to their cart and actually purchasing the item
A period of time where merchants can approve or "lock" in an advertiser to their program

The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:
Final-impression payout
Last-click model
Last-man-in model

What does CPM measure?
cost per million
cost per thousand
clicks per monetization
clicks per thousand

What is shared attribution?
credit is delivered to multiple affiliate touchpoints for driving conversion
an affiliate program and publisher share revenue from a sale
the publisher and business share revenue from a sale

A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):
Time-decay model
Tracking model
Deadline payout model
Early adopter program

Which of the following IS NOT an affiliate marketing program?
Commission Junction
Link Mine

True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.

What is event allocation?
choosing a start date for your campaign
allocating credit for a transaction
running a test of your offer with several publishers
selecting publishers who will be allowed to feature your offer

What does EPC measure?
earnings per 1,000 clicks
earnings per click
earnings per 100 clicks
earnings per count


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