9 March 2015

Elance Google Adwords Test Question Answers 2015

Here I am sharing Elance Google Adwords Test Question Answers 2015 for all students who are preparing for Google Adwords exam or want to clear Google Adwords interview all test question and answers related to Google Adwords 2015.


What does MCC stand for?
My Client Center.
My Client Creation.
My Conversion Center.
My Client Conversion.


Which of these is not a keyword match-type?
negative
broad
exact
normal
phrase


What is an automatic bidding?
A way to avoid setting up campaigns
A way to let your customers make bids on an online auction automatically
An option that allows Google to provide as many clicks as possible within your budget
None of these


Which of the following is NOT a campaign option?
Eligible
Paused
Removed
Future


The quality score is a measure of:
your ad's priority
your ad's aesthetics
your ad's frequency
your ad's relevance


What do you call putting an ad on a specific webpage of the Google Display Network?
A campaign selection.
A Branding Impression.
An optimization.
A placement.


What is a broad match keyword?
Allows your ad to show for searches that match an exact phrase
A keyword that is used in more than one Adwords campaign
Allows your ad to show on similar phrases and relevant variations
A keyword that is a very good performer for your ad, resulting in higher than average CTR


What is a negative keyword?
A keyword that is poor performing for your ad, resulting in very low ad rank
Ensures your ad does not show for any search containing that word
Allows your ad to show for searches that match an exact phrase, rather than a single word
A keyword that can result in your ad being disapproved, such as "Best"
A keyword that is poor performing for your ad, resulting in very low CTR


What is callout extension in Google AdWords?
extension for mcc accounts
ad extension
this extension is not available at this moment
billing extension


Which of the following is a type of ad available in Adwords?
(All of these)
Ads with placements
Ads with keywords
Ads with mobile device targeting


Does a high appearance in organic search results affect whether your advert appears in AdWords?
No. Google treats paid search and organic search separately.
Yes. Google ranks adverts higher when the website ranks higher in organic search.
Yes. You can't appear on the same page with both Paid Search and Organic Search listings.
Yes. Google ranks adverts lower when the website ranks higher in organic search.


What does CPM stand for in Google Adwords?
Conversions per thousand clicks
Cost per minute
Cost per thousand impressions
Conversions per minute


What is a placement?
The amount in click charges that an account can accrue
The placement of a user's cookie on the membership list
The average position of where your ad is showing relative to other ads
Locations on the Google Display Network where your ad could appear


What is PPC?
Pay Per Click Advertising
Search Engine Optimization
Natural Search Advertising


How many characters can you include into a head line of an English language ad?
Up to 20
Up to 25
unlimited
Up to 30
Up to 35


What is the traffic estimator?
A guess about conversion rates
A calculator for approximate keyword cost
GPS application
A click estimate on selected keywords


To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?
The Go Live feature
A custom filter
Ad scheduling
The _trackEvent method


What is a rich media ad?
A text ad placed in the skyscraper ad position of any website
An ad placed on the most highly trafficked sites on the internet
An ad that contains animation or other types of motion
An ad placed in Fortune a 500 media property


What does the field Avg. Pos. refer to?
Average Purchase of Sale, or how much in revenue the average sale on your landing page generates
Average Point of Sale, or how many conversions from your landing page
The average position of where your ad is showing relative to other ads
The average position of your keyword quality score


What are Google AdWords keywords?
Words and phrases that a user types into the Google search box
Words and formulae added to the META tag of your web page
None of these
Words and phrases added to the META tag of your web page


Which of the following can be found in the Tools and Analysis tab?
Account preferences
Billing summary
Ad groups
Keyword tool


Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Jane's
Joe's
Both ads will not appear.
Not enough information to determine relative rank.


True of False? Its Compulsory to use exactly same display URL & destination URL in your ads.
True
False


If your ad is disapproved, how do you resubmit it?
Add the ad to the Review query for another review by Adwords
You cannot resubmit ad ad for approval
Get in touch with your local Google Adwords representitive.
Edit the ad and resave it


How do you add sitelinks to your campaign?
The Ad Extension tab
Click the icon next to the ad
The Linked Accounts tab
Initialize the API to send data


Which is an example of an exact matched keyword?
+Buy Laptop
[Buy laptop]
"Buy laptop"
Buy Laptop


What is the Adwords account hierarchy?
Account > campaign > ad group
Account > billing information > campaign
Account > campaign > keywords
Account > ad group > campaign


Which factor has no influence on Quality Score?
CTR
Keyword
Landing Page
Budget


If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?
500
200
100
400


Which of the following is not a website that Google AdWords is featured on?
Yahoo
AOL
YouTube
Google News
Google Search


What does MCC stand for?
My Client Center
Multiple Cached Clicks
Managed Click Control
Manager Client Central
Multiple Client Center


Phone numbers are acceptable in what part of your ad?
All of these
Call extension
Hyperlinked headline
Site extension


Which element will NOT help you design successful advertising campaigns?
Not including one of your keywords in your ad text.
Including prices and promotions.
Creating simple, enticing ads.
Using a strong call-to-action.


What is the default keyord matching option?
Phrase Match
Exact Match
Broad Match
Variable Match


What is a display URL?
A URL that will appear in the bottom of your ad
A text that explains what products you sell
The destination URL your ad will land on
An image that is placed next to your ad
All of these


Max bid x quality score =
Ad Rank
Consumer Retention Rate
Ad Score
Ad Volume


Where do ads with placement selection appear?
In spots 1, 2, or 3 of the search engine results page depending on your bid
On gmail text advertising only
Wherever in the Google Display Network you've chosen
On foreign extensions


In remarketing campaigns, what is the default membership duration?
30 days
365 days
60 days
2 weeks


How do you get a My Client Center account?
From the New Campaign tab in the settings menu
Visit google.com/adwords/myclientcenter and sign up
Request corporate status from the Adwords customer service link
You simply activate it from your Account Settings menu


What is a phrase match keyword?
A keyword that is used in more than one Adwords campaign
Any keyword you specify to not serve your ad when searched in quotes (as an exact phrase)
A specification which will display your ad near search results that contain your keyword phrase multiple times on the same page
Allows your ad to display for searches that contain your phrase or close variants


What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?
An active AdSense account
A Google Adwords account
Information regarding where and in what industries the mark is valid
Organic search results for the product or site in question


Which is not a strong call-to-action for your Ad?
Order Twiddles
Buy Twiddle
Call Twiddlemakers today
Purchase Twiddle
Search for Twiddles


How is the ad ranking calculated?
Maximum Score x Quality Bid = Ad Ranking
Bid x Quality Score = Ad Ranking
Daily Bid x Quality = Ad Ranking


How can you discover relevant placements?
Use the placement tool
Use the broad match modifier
Use the keyword tool
Run a Search Term Report


Why are two or three word phrases better than one word keywords?
One word keywords tend to be too generic
Adwords will only allow you to bid on a limited amount of one word keywords
One word keywords are actually always better performing than multiple word phrases
One word keywords are always more expensive than multiple word phrases


What is a bidding option?
A way to control the cost of your campaign
A way to let your ads show on iPhones
A way to let your customers make bids on an online auction
All of these


Along with cost per click, what is the other form of bidding used within Adwords?
Cost per thousand impressions (CPM)
All of these
Bid with Google +1 credits
Pay per conversion (PPC)


Which of the following factor does not impact the quality score?
CPA
CTR
Ad Relevance
Landing Page experience


What setting limits the number of times your ads appear on the Google Display Network to a unique user?
Ad Optimizer.
Frequency Capping.
Location capping.
Network scheduling.


What will happen if you don't select a keyword specific bid?
The adgroup default bid will apply to the keyword
Adwords will prompt you for one for each keyword
Adwords will use the average bid amount from other campaigns
Your ad will not run for that keyword search


What is it called when a company's ads are matches to relevant webpages?
Google AdMatch
Contextual targeting
Ad matching
Matchmaking


What are Ad Sitelinks?
The Ad Sitelinks tab is where you will determine your placements in Google owned or partnered directories
A feature for search based ads that lets you include links to other site content not included in your main landing page
An ad placed on another website or service within the Google Display Netword
A feature which allows you to see the way your placement ad looks in context by testing in on your own site


What is the maximum number of AdWords ads that could show on the first page of desktop search results?
2
11
3
4


What can you do with Remarketing?
Remarket to users who have a history of searching for your keywords
Remarket to users using keyword targeting in the display network
Remarket to users who have visited your site before in the search & display network
Remarket to users who have visited similar sites to yours in the display network only
Remarket to users who have visited your site before in the search network only


Which is an example of unacceptable ad text?
Lovin it.
Get em now.
Great savings on kitchen utensils.
Click here.


What will happen if you add a comma to a two word keyword phrase?
Nothing. The system ignores commas
The system will treat it as two separate keywords
You cannot continue until the comma is removed
You will activate a Broad Match modifier


What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?
Placement Tool.
Traffic Estimator.
Contextual Targeting Tool.
Keyword Tool.


Where can you adjust Geo-Targeting?
Ad Group Level
Campaign Level
Account Level
Geo-Targeting Level
Keyword Level


Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?
Broad match
Exact match
Phrase match
Variable match


If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?
You cannot revert to the default bid
Via the +Add keywords feature
Delete the bid amount from the Max CPC field and click save
Delete and re-add the keyword


True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.
True
False


What is the Adwords Quality Score used for?
Determining how well written and designed your ad is
All of these
Measuring how relevant your keyword is to your ad text and the user's query
Determining if you are allowed to place ads up to 1,000 in number to become a super user


When using broad match, how can you see which search term variations have triggered your ad?
Run a Search Query Report
Run a Variable Match Report
You cannot see until the ads are served
Using the Display Network tool


Which is not a Google recommended element of quality to keep in mind when optimizing your site:
Provide transparency of how your site interacts with the users computer and information
Include often updated, relevant, and original content
Traffic rather than the user should be the focus of your optimization efforts
Provide good and easy to use navigation for your website


What does WAP stand for?
Wireless Application Protocol
Wide Area Protocol
Wireless Application Procedure
Wireless Applied Protocol


Which of the following searches will show your ad when you are using the keyword [guitar strings]?
All of these
Guitar strings
Guitar string
Nylon guitar strings


To save wasted clicks, ad texts should include:
store locations
similar products
prices and promotions
competitor pricing


What requirement must your campaign meet in order to use the Conversion Optimizer?
The account must be linked to a Google Analytics account.
The campaign must be set for CPM bidding.
The campaign must have received at least 30 conversions in the last 15 days.
The campaign must have received at least 15 conversions in the last 30 days.


How is CTR calculated?
Clicks/costs
Ad Impressions/costs
Ad Impressions/Clicks
Clicks/Ad impressions


Which of these is an acceptable ad headline?
Widgets In-Stock, Click Here
Widgets In-Stock Now!
Widgets IN-STOCK Now
Widgets In-Stock Now


How does the Automatic Payment billing method work?
You are billed after you accrue the costs of your account activity
You are pre-billed in increments of $25 before any account activity
You are billed each day in real time for your account activity
Automatic payment does not reflect a payment billing method - it is a keyword bidding method


Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?
The least important keyword should be listed first.
No, the order doesn't matter.
Only the first keyword should be marked with the plus sign ("+red shoes" or "+shoes red"), so the question is incorrect.
If both are present then the search query "buy red shoes" will match "+red +shoes", and not "+shoes +red".
The most important keyword should be listed first


Which of these is not a bidding option?
CPA
CPM
eCPC
CPC
EPC


Where can you find the reason your ad was disapproved?
Click the icon next to the ad
The Ad Extension tab
The Disapproved Ads tab
Link your account to your Google Analytics account


What is the membership duration of a remarketing campaign?
1,000 days, unless you petition Adwords for a longer length of time
How long a user's cookie stays on the membership list if the user doesn't visit your site again
The length of time you are running the remarketing campaign
The length of time between individual visits to your site from one unique user


What is an effect of moving a keyword to another ad group?
There is no effect to this
Your statistics (temporarily) reset to zero for that keyword
It is very beneficial to your quality score


In the United States, what is the minimum bid?
$0.001
$0.10
$0.01
There is no minimum


Which of the following is NOT directly influenced by a high quality score?
Keyword cost per click
Conversion rate
Estimating first page bids
How high your ad will be ranked


Which benefit is not a result of a negative keyword?
Reduce cost of campaigns
Reach a wider audience
Improve ROI
Improve Quality Score
Improve in conversion rate


Online advertising goals generally fall into one of two categories:
Direct response or branding.
Old economy or new economy.
Branding or image marketing.
Direct response or clickthrough rate.


In the My Client Center, what does MDS stand for?
Monitored Data System
Manager Defined Spend
Modified Data System
Monthly Defined Spend


How do you calculate AdRank?
AdRank = Min CPC * CTR
AdRank = Max CPC * Quality Score
AdRank = Max CPC * CTR
AdRank = Quality Score * Avg CPC
AdRank = Max CPC / Quality Score


What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?
now client manager can use CPA bidding for all these accounts
billing for these accounts will be done on annual basis
AdWords automatically manages all these accounts budget
will be billed for these accounts via manager order-level monthly invoice


If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?
$50
$20
$15
$10


What is necessary to run Product Listing Ads?
Google Merchant Center Account
All of the Above
Daily Budget > $25
Shopping Ad Extensions


Where can you setup your AdWords Remarketing lists?
Within my AdWords account
Both
Within my Analytics account


What is the formula for a clickthrough rate?
(Ad impressions / ad clicks) x 100
(Ad clicks / ad impressions) x 100
(Ad clicks/ad impressions) / 100
(Ad clicks / conversions) x 100


Which of the following is true of inline editing in Google AdWords?
When a keyword, placement or ad is edited, its statistics reset to zero
It is limited to keyword grouping and CPC changes
It allows you to edit the text of your ads right in the SERP
Inline editing resets bids and destination URLs


Where would you change a campaign's linked Google Places account?
You cannot change the linked account settings once set
You cannot link your Google Places account to Adwords
The Linked Accounts tab
The Ad Extension tab


Which is the mathematical calculation for Conversation rate?
(clicks / conversion) * 100
(conversion * clicks) / 100
(conversion / 100) * clicks
(conversion / clicks) * 100


To set up Conversion Tracking, you can
Any of the Above
Install the Adwords Conversion Tracking Code
Enable Call-as-Conversion
Import a Goal from Google Analytics


How can you disable showing ads on mobile devices?
Disable Mobile devices from Campaign Settings
Not Possible
Uncheck Mobile Devices in Account Settings
Decrease bid adjustment by 100%


What does the Google Network consist of?
Google.com and Google Search Partners.
The Google Search Network and the Google Display Network.
Google.com and the Google Display Network.
Google Search Partners and the Google Display Network.


On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?
This cannot be done in Adwords
Identify an ad group containing all keywords within the topic
Use the ad placement selection
Use topic targeting


True or false? Broad match modifiers can be used in negative keywords.
True
False


What determines the first page bid estimate?
Quality score and the average cost-per-click.
Historical click through rate and average cost-per-click.
Quality Score and historical clickthrough rates.
Quality Score and current advertiser competition for that key word.


How does contextual advertising work?
Keywords are matched to a website by relevancy of context determined by MediaBot
All of these


A proximity pattern matching algorithm is used to match an ad to its target demographic's location
It works by providing webmasters with URLs of relevant websites
What is the keyword analysis field?
This field shows how much your competitors are spending on each keyword.
This field give you an in-depth view of your keyword's performance.
This field shows how many clicks your ad will get in the next 30 days.
This field shows keyword suggestions and bid prices.


AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?
Keyword level
Account level
Campaign level
Advert level
AdGroup level


How is conversion rate calculated?
Clicks / Impressions
Clicks / Conversions
CTR / CPC
Conversions / CPC
Conversions / Clicks


How do you set different bid multipliers for different times of the day?
Campaigns > Advanced setting > Ad Delivery > Bid Adjustment
Campaigns > Advanced settings > Ad Scheduling > Ad rotation
Campaigns > Bidding and budget > Ad Scheduling > Bid Adjustment
Campaigns > Advanced settings > Ad Scheduling > Bid Adjustment


Which of the following is a requirement for including a price, special discount, or free offer in your ad?
The word "free" is not allowed to appear in ads and will result in the ad being disapproved
There are no special requirements
Prices must be listed in the Offers Table you have set up in the Ad Preference Center
It must be clearly displayed on your website within 1-2 clicks of your landing page


What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?
It is detrimental to your quality score
It is very beneficial to your quality score
There is no advantage


True or False? You can upgrade your existing normal adwords account to My Client Center (MCC) account.
False
True


What are the three components of the AdWords ecosystem?
Advertisers, Users, Accounts
Google, Adwords, Users
Reach, Publishers, Advertisers
Advertisers, Users, Publishers


What bidding option(s) are initially available for the Google Search Network?
CPC bidding only.
CPM bidding.
CPM and CPA bidding.
CPC and CPM bidding.


What is AdWords Express?
A way for users to quickly indicate their ad preferences and have relevant ads delivered to them
A way for advertisers to skip many of the complicated steps and publish ads soon after signing up
A way for users of the Google Network to pay a fee and opt out of all AdWords advertisements
A way for local businesses to easily advertise to potential customers


True or false? You can add a phone number to your Ad Text.
False
True


Video campaigns allow you to only display the URL you are actually linking to.
True
False


What is the range for daily spending?
$10-$20
$5-$10
$0-$100,000
$1-$1,000,000


When can an ad use superlatives, like "best" or "#1"?
Always - It just costs slightly more
When the ad pulls a word-for-word quote from customer testimonials
If the company is currently making more profit than anyone else in its product market
Never
If the claim can be verified by a third-party site.


If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?
5%
10%
0.5%
0.05%


Which of the following is not a technique that Google uses to determine location targeting?
The time zone the user is in.
The Google domain being used.
The search term a user submits on Google.
The IP address of the user.


You have an AdGroup with the broad match keyword "IT jobs," but you don't want single word search queries like "jobs" to match. Which of the following is a way to exclude the search query "jobs" for this AdGroup?
You don't need to - Google doesn't match the broad match keyword "IT jobs" with a search for "jobs".
Negative broad match '-jobs'
Negative phrase match '-"jobs"'
Campaign negative modified broad match '-+jobs'
Change the keyword to phrase match


Where do you redeem advertising credits you've received for referring others to Adwords?
In the Promotional Code area of Billing Preferences
In the Linked Accounts tab
In the Billing Services tab
Google does not offer referral credits in Adwords.


Under what circumstance is "+1" in the ad text acceptable?
None of these
If it is part of a value or amount, such as "Get a 3 day rental +1 day free"
It is never acceptable to use +1 in your ad
If it is meant to elicit a click on the Google +1 button


The diagnose keywords feature will show a status of:
Low bid or quality score
Ad showing some of the time
Disapproved keyword
None of the Above


What is not considered to be a close variant of a word when using broad match keyword?
Stemmings
Synonyms
Abbreviations
Misspellings


What is the Bid Simulator used for?
There is no such thing as a bid simulator
To show the companies you would be bidding against for a selection of keywords
Estimate the cost, clicks, and impressions your ad will receive over the next seven days if you change the CPC bid
Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid


True or False? You cannot segment the keyword performance by 'Hour of the day' in adwords.
False
True


In remarketing campaigns, what is the maximum membership duration?
540 days
90 days
60 days
365 days


What is the minimum CPM bid amount?
$0.10
$0.05
$1.00
$0.01
$0.25


What is the limit on number of Adgroups in an Adwords Campaign?
None of these.
5000
20000
10000
15000


If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?
Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page.
Yes, but only on the lowest positions on the page, if competitors budgets are exhausted or Google is trying to spend the budget.
No. If the bid is below the estimated first page, it will take special conditions to show the related adverts on that keyword.


What could cause a conversion with no click associated with it?
The click comes from a phone number included in the ad
The click comes from a blacklisted or filtered IP address, or from organic searching
It is not possible to have a conversion without a click
You have not yet enabled click tracking in your ads


Each ad group has an initial limit of how many keywords?
1,000
10,000
There is no limit
2,000


What are enhanced online campaigns?
Having multiple locations and languages in one campaign.
Targeting Ad Planner 1000 websites.
Contextual targeting among placements.
Running image ads on the Google Display Network.


What is the maximum number of IP addresses that can be excluded per campaign?
No limit
500
100
1000
50


What is the name for a 160 x 600 image ad?
Banner
Wide skyscraper
Skyscraper
Leaderboard


What is the limits of keywords in an Adwords Adgroup?
3000
5000
None of these.
4000
2000

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