Elance Google Affiliate Marketing Test Question Answers

Here I am sharing Elance Google Affiliate Marketing Test Question Answers 2015 for all students who are preparing for Google Affiliate Marketing exam or want to clear Google Affiliate Marketing interview all test question and answers related to Google Affiliate Marketing 2015.

A small file stored on a consumer's computer that records information about that consumer is called a:

Sniffer

Trinket

Snippet

Cookie

True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.

False

True

Automated clicking programs (hitbots), are a major factor behind:

Increased sales

Click fraud

Successful affiliate programs

Decreased leads

True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf

False

True

In affiliate marketing terms, which of these can CPA typically stand for?

Customer-Pay-Attribution

Customer-Per-Advertisement

Cost-Per-Action

Cash-Per-Affiliate

The first page one would see after clicking on an advertisement is called a:

Landing page

Sale page

Signup page

Ad page

True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.

False

True

A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.

decreased commission

backlink

recurring commission

Social media "follow"

A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.

pop-up

banner

headline

copy

Which of these are NOT included in the affiliate marketing relationship triangle?

Operator

Consumer

Publisher

Advertiser

What is cookie stacking?

doubling a payout for a publisher who drives substantial traffic

allocating a percentage of the payout to the end user

adding an incentive to publishers who hit your campaign target

tracking multiple cookies in each affiliate transaction

True or False? Many advertisers set restrictions on who can promote their products, and how.

True

False

What does CPS measure?

cost per sale

cost per thousand

cost per savings

cost per subscription

Every time a link appears in a visitor’s browser, it is considered:

An impression

A commission

A focus

A lead

When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:

Action item

Conversion

Call to action

Backlink

What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?

you're more likely to establish a good relationship with the affiliate

campaigns never exceed maximum budgets

payment is received only when desired outcomes are achieved

you have to pay the affiliate less often

True or False? It is possible to institute and track a pay-per-call commission program.

True

False

What is an affiliate marketing publisher?

a website owner that earns commissions from driving sales of a product offer

a blogging platform that supplies affiliates with offers

a business that places an affiliate ad for their own product or service

Which of the following IS NOT a form of affiliate fraud?

trademark poaching

automated form-filled leads

all of the answers are correct

spamming for traffic

When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.

bonus

two-tier affiliate

gold standard

laddered

What is first-touch attribution?

attributing successful outcomes to the first email a user opens

attributing successful outcomes to the first sales call a user opens

attributing successful outcomes to the first marketing touchpoint a user encounters

When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:

Co-branding

CPM

Split marketing

Tag-team advertising

What is last-touch attribution?

attributing successful outcomes to the last email a user opens

attributing successful outcomes to the last marketing touchpoint a user encounters

attributing successful outcomes to the last sales call a user opens

When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

Abandonment

Redirecting

Ditching

Cycling

What are affiliate chargebacks?

charge from an affiliate to a publisher to cover the cost of doing business

reversal of an affiliate commission due to fraud or other suspected issues with the sale

reversal of the fee an affiliate program charged to a publisher for carrying an offer

When selecting publishers, you should:

look for the publisher with the lowest EPC

look for alignment between the publisher and your offer

look for the newest publishers

look for the most successful publishers

The number of users exposed to an ad, measured by impressions, is called:

Reach

Stickiness

Virality

Popularity

True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

False

True

Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

Habit targeting

Demographic targeting

Behavioral targeting

Lifecycle targeting

If a merchant wants to limit their advertisements to only a few, niche markets, they should:

Create better ads

Offer much higher commissions

Manually approve all affiliate applications

Lower their commission rate

What are Scrubkit and BrandVerity?

affiliate payment platforms

affiliate fraud prevention tools

affiliate publishers

affiliate networks

What does CPA measure?

cost per affiliate

clicks per affiliate

cost per acquisition

clicks per acquisition

Which of these actions may result in a commission reversal?

Cancelled order

All of these

Repeated/duplicate order

Unclaimed shipment

What is the difference between CPS networks and CPA networks?

CPS networks generate leads at a fixed price for advertisers

CPS networks are by invitation only

CPS networks typically take a percentage of every sale and charge setup fees

What is a critical step in determining which payout model is right for your business?

understanding how long the publisher has been in business

knowing which will drive the most traffic

understanding your marketing goals

knowing which other companies the publisher is working with

Which of the following is a sign that your campaign may be the victim of fraud?

sudden traffic surges

sudden traffic dips

fewer conversions than average

Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

Minimum EPC

Extra join fee

WYSIWYG

Monthly active users

The 1% of affiliates that typically bring in more than 90% of your sales are usually called:

Super Affiliates

Gold ring affiliates

Power Affiliates

Key Performers

When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:

Hotlink

Clipped link

Coupon link

Deal link

Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:

Copy

Creative

Nets

Graphics

An invisible image that is fired on the final page of the shopping cart is an important factor in:

Niche targeting

Ad blocking

Pixel tracking

Image counting

The part of an email message or web page that is visible without scrolling down the page is:

Above the scroll

Highlight spot

Top headline

Above the fold

If a shopper has more than one cookie from different affiliate sites and then makes a purchase, who will receive the commission?

The first referring affiliate cookie takes priority and the first affiliate gets the commission

The affiliate with the highest number of conversions takes priority and gets the commission

The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission

The commission is split evenly among the different affiliate sites

An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:

Deep link

Breadcrumb link

Callout link

Merchant link

True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.

True

False

In affiliate marketing terms, LTV most closely corresponds to:

The total amount that a customer will spend with a particular company during his or her lifetime

A way of measuring how many people click a link online to see its destination website

Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in

The information submitted to a search engine to support part of paid placement and paid inclusion services

Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:

Loyalty affiliate websites

None of these

Paid Search Advertising

Email Marketing

When utilizing email marketing in an affiliate program, which of these are required?

A graphical banner

All are required

An unsubscribe link

A minimum of 2 affiliate links

A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:

Post-touch conversion rate

View-through conversion rate

Soft conversion rate

Time-frame conversion rate

What does CPC measure?

cost per channel

clicks per campaign

cost per click

cost per count

In marketing terms, what is the difference between ROAS and ROI?

ROAS is used to reflect all benefits from marketing efforts, while ROI only reflects monetary gain from marketing efforts

ROAS is a term typically reserved for ad agencies, while ROI is used for all types of businesses

ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue

ROAS reflects revenue earned from digital advertising efforts, while ROI reflects revenue earned from all marketing channels

What is the percentage of clicks for the number of advertising impressions displayed?

CTR

CPM

CPI

PPC

What is a locking period?

The period of time an advertiser is locked out of an affiliate program for click fraud

A period of time where a commission is still reversible

The time period a customer has between adding an item to their cart and actually purchasing the item

A period of time where merchants can approve or "lock" in an advertiser to their program

The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:

Final-impression payout

CPM

Last-click model

Last-man-in model

What does CPM measure?

cost per million

cost per thousand

clicks per monetization

clicks per thousand

What is shared attribution?

credit is delivered to multiple affiliate touchpoints for driving conversion

an affiliate program and publisher share revenue from a sale

the publisher and business share revenue from a sale

A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

Time-decay model

Tracking model

Deadline payout model

Early adopter program

Which of the following IS NOT an affiliate marketing program?

Commission Junction

Link Mine

Integrate

Clickbank

True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.

False

True

What is event allocation?

choosing a start date for your campaign

allocating credit for a transaction

running a test of your offer with several publishers

selecting publishers who will be allowed to feature your offer

What does EPC measure?

earnings per 1,000 clicks

earnings per click

earnings per 100 clicks

earnings per count